Are you using Google Analytics to monitor your SEO with SEO agency? If not, there are many more benefits you can get from this free tool. Analytics by Google is easy to use and understand. There are many reasons why you should use Google Analytics, and here are some of them:
Google is now the most popular search engine today and the number of visitors that visit its site is continuously increasing. If you’re new to SEO, the features of Google Analytics are really useful and eventually it’ll become one of your favourite tools if you’ve been using Analytics a while. However, if you’re still using the old version, it’s time for you to update your knowledge and use the full power of its analytics to enhance your website’s SEO.
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Google Analytics
The first thing you have to do with your SEO with Google Analytics is to setup a Google Analytics account. Just go to Google, type “GA” in the search box and follow the onscreen instructions. You’ll see a link that says” Setup your Google Analytics Account” right after you click it. Next, you’ll need to set up your personal account, which is pretty straightforward. Once you’re done with setting up your account, you can already view the Google Analytics Content Detail and you can also see the daily and weekly statistics.
Optimize your website
If you want to optimize your website for better search results, then Google analytics is the way to go. Its “GA” button in the top right corner of your web browser allows you to switch between two measurement methods: the traditional measuring seo and the new automated “custom query scoring” method. If you prefer to manually manage the PPC ads, this tool helps you with that as well.
GA Content Detail Report
When you see the GA Content Detail report, you’ll see several tabs separated into two sections: the organic search engines and the paid search engines. Under the organic search section, you’ll see the organic results, which are the most common search results that appears on the search engine results pages. Under the paid results section, you’ll see the paid ads. It will help you measure your new performance across both types of search engines.
Once you’ve used Google Analytics for quite some time, you’ll start to see several trends. Some of these trends will make a lot of sense. For example, if you see that the organic traffic is getting high click-through rates but the paid traffic is not doing so hot, then you can probably attribute that to the ads. Likewise, if you see that lots of people are visiting your content page but the number of visitors who click on the links has a very low conversion rate, then you know that you need to focus on the content or your SEO efforts.
Measuring your SEO Performance
However, when it comes to measuring your SEO performance, no tool offers an easy-to-use interface like Google Analytics. This is because its web interface is not just a plain black and white dashboard where you can see your search terms and traffic. No, in Google Analytics you get a full range of tools that help you analyze your SEO efforts. Among these tools are the ability to break down your search terms by continent and country, to get information about your click-through rates, to filter out duplicate content, and to get detailed information about your landing pages. These are just a few things you can analyze with Google analytics.
Pay Per Click
Other than that, Google analytics also offers several other interesting and useful features. You can easily track your PPC (PayPerClick) campaigns. You can see how effective your keywords are and how much competition there is on the market. Also, you can see which landing pages are getting more traffic, how many of these visitors are converting to sales, and which of your popular pages are getting the most click-through rate. If you want to ensure that your SEO efforts are successful, you should definitely include Google analytics in your checklist.
