Christmas is the second most popular day of the year for people to attend church. In other words, people are looking for services to attend, so it’s the best time to promote your church’s Christmas service! Here are four marketing strategies to help you promote your Christmas service and fill the pews this holiday season.
Send an email campaign to your congregation
Unfortunately, not every member of your congregation comes to church every week. However, there’s a good chance you have an email address for every member in your church. Why not use that to your advantage to spread the word of your Christmas service with a Christmas email template?
Email campaigns are a great way to keep up with members who might not be regular attendees. You can provide them with updates (like the date and time of your Christmas service) without needing them to actually be in church.
Since you want to catch their attention and entice them to attend your Christmas service, it’s important to use a professional-looking email layout. Of course, you’re busy planning your Christmas service and probably don’t have time to design an email from scratch. That’s where templates come in.
There are several websites, like PosterMyWall, that provide free Christmas email templates for you to choose from. Simply pick the template that best fits your church’s style, fill in your information, and you’re ready to send to your entire congregation!
Design Christmas church flyers to hang around town
Christmas services are open to all, not just church members. Share the good news to people outside of your congregation with Christmas flyers.
Physical flyers are a great way to promote your Christmas church service to neighbors who might be looking for somewhere to go this holiday season. Just like with your email template, you can also use online templates to design professional-level Christmas church flyers.
Once you have your flyers ready, hit the print button and start hanging them around town. Talk to local restaurants and businesses to see if you can put up your flyer in their buildings. Don’t forget to include essential information like the date, time, and location of your church service. It’s also a good idea to add your church’s website URL, so people can go online to find everything they need to attend.
Start an event page on social media
An incredible 72% of the U.S. population uses social media, making it a great way to promote activities of any kind — including your church’s Christmas service! The best way to promote your service on social media is to start an event page.
Facebook allows people to create unique pages for specific events. That way, you can share the page with all your followers on social media, and they can share it with their friends. The event page will have all the information people need to attend your church’s Christmas service. They can even comment on the page to ask questions or simply tell you how excited they are!
Remember those amazing church flyers you designed to post around town? Well, save them as PDFs and you get amazing graphics to post to your social media event page! Repurposing content is a great way to stretch your design time even farther!
Promote it during regular services
When it comes to marketing potential, churches have a leg up. You have access to an incredible word-of-mouth promotional platform for your Christmas service: your congregation.
The members in your church are one of your best marketing assets. All you have to do is talk about your Christmas church program during regular Sunday service, and your members will spread the word. Ask them to invite their friends, family, neighbors, and coworkers to your church’s Christmas service, and watch the people come through the door!
However, if you want your congregation to promote your church’s Christmas service, it needs to sound special. Hand out your church flyers during service, talk about the Christmas service, and maybe even show a presentation or two. The more you hype up your Christmas service, the more excited your members will be, and the more likely they’ll be to invite people close to them.
Make your church’s Christmas service the best yet!
This holiday season, people from all over will be looking for a church service to attend. Why shouldn’t they go to yours!? But they need to know about your Christmas service before they can attend.
When you’re ready to spread news of your church’s Christmas service to the masses, send a Christmas email or two, post church flyers all over town, create a social media event page, and promote your special Christmas program during regular Sunday services. Once people realize how great your Christmas service will be, they’ll fill every pew to celebrate the birth of Christ with you!
